Hand-coded, yours to keep
Plain HTML, CSS and JavaScript in a repo you own. Host it anywhere, edit it with anyone, pay no monthly builder fee.
5 founding-client slots open · half price
Landing pages people actually remember.
Upfold writes, designs and hand-codes landing pages for businesses running paid ads on Google and Meta. Strategy, copy, design, code and analytics. Live in seven business days.
- Hand-codedNo page builders, no lock-in
- 7 business daysBrief to live, fixed timeline
- Copy includedWe write it, you approve it
- Analytics readyEvents and A/B hooks on day one
Selected work
Twelve examples. Zero templates.
Fictional brands we built to show range, from a gym and a law firm to fintech and robotics. Your page is not cut from any of them: it is designed from scratch around your brand. Hover a card to scroll the page, click to open it live.
No house style
Your brand picks the type, the colour, the motion.
Most studios have a look and sell it twelve times. We start every page from your audience and build a small design system around it: a type pair, a palette, a motion language. The twelve below shipped from the same desk.
Process
Seven business days from brief to live.
A fixed timeline keeps everyone honest. You see words before pixels and pixels before code, and you approve each step. The clock starts when we have your material (logo, photos, details) and pauses while we wait on your feedback.
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Day 01
Strategy call
Ninety minutes on who the page is for, what they believe today and the one action we want them to take. We leave with a brief and a success metric.
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Day 02
Copy and wireframe
We write the page first: headline, argument, proof, offer. You approve the words on a greyscale wireframe so design never has to rescue weak copy.
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Day 03–05
Design and build
A design system for your brand, then hand-written HTML, CSS and JavaScript. Motion that explains the product, not motion for its own sake.
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Day 06
Review and polish
Two rounds of revisions, QA on real phones, accessibility pass, performance tuning. Every image, font and script earns its bytes.
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Day 07
Launch
On your domain with analytics events, A/B hooks and a handoff doc. You own the code, the repo and the numbers from minute one.
What you get
Everything a page needs to earn its keep.
Ready for paid ads
Meta Pixel, Google Ads tag and GA4 installed, with a conversion on every form sent and every chat click. You know what each lead costs.
Copy included
Positioning, headline, argument and proof written by us from your interviews and your customers' words. You approve every line.
Fast, secure, findable
HTTPS, technical SEO and light pages that load before the visitor gives up. An expensive click deserves a page that opens instantly.
Tested on real devices
Phones, tablets, laptops and ultra-wide screens. Accessibility checks included: contrast, focus states, keyboard, screen readers.
Motion with purpose
Animation that demonstrates the product or guides the eye to the offer. Every effect respects reduced-motion settings.
Who leads it
Led by an engineer who has shipped under real traffic.
Upfold is led by Rarysh Costa Souza, a senior engineer with 8+ years in production systems. Before landing pages, that meant storefronts and checkout for some of Brazil's biggest fashion brands, live shopping, and payments. Speed and conversion are not new problems here. Today he works on international projects, and Upfold is opening a few slots for landing pages.
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Grupo SOMA · Farm, Animale
Storefronts and checkout for fashion e-commerce
Tech lead on SomaLive, a live commerce platform with thousands of active users, and on the checkout middleware across all of SOMA's brands. Before that, making the group's web stores measurably faster.
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Farm na Nuvem
A store you can walk through and buy from
A shoppable 360° tour of a real shop where every piece on the rack is clickable, backed by live catalogue, stock and checkout.
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Payments
Checkout where a failure costs money
Today: wallet checkout with Apple Pay and Google Pay, retrying across payment providers, on a multi-tenant platform where many brands share one codebase.
Pricing
Simple, fixed, no surprises.
You know the price before we start. Half up front, the other half only after you approve the page, and if the scope changes we tell you before anything costs more.
Landing page
was $1,200 now$600
Founding-client price for the first 5 clients, in exchange for a testimonial and a place in our portfolio. Once the 5 slots are gone, pricing goes back to from $1,200.
- Strategy, brief and copywriting
- A design system for your brand
- Hand-coded, mobile done properly
- HTTPS, technical SEO, fast loading
- Meta Pixel, Google Ads and GA4
- Lead form and chat or WhatsApp button
- Two revision rounds
- Domain in your name, first year included
Care plan
$129/mo
We look after the page once it is live. No lock-in: cancel any month.
- Hosting and domain renewal included
- HTTPS certificate kept valid
- Backups and uptime monitoring
- Small copy and price edits
- Monthly visits and leads report
Site or custom project
Let's talk
Multi-page sites, product pages, event and launch pages.
- Scoped together on a call
- Design system you can extend
- CMS or booking integration if you need it
- Delivered in stages
Rather skip the monthly fee? Fine: we publish to free static hosting and the code stays yours. The domain is registered in your name with the first year included; from year two the renewal (about $15/yr) goes straight on your card, not through us.
Extras
- Additional pageAnother landing page for the same brand, reusing its design system.$590
- Content you update yourselfA schedule, menu or price list in a Google Sheet: edit it from your phone and the site updates itself.$290
FAQ
Questions, answered.
How much does a landing page cost?
From $1,200. The final number depends on how many sections and integrations the page needs, and you get a fixed quote on the call before paying anything.
Do you work with freelancers and small businesses?
Yes, that is most of our work: clinics, law practices, gyms, studios, course creators and local businesses running ads on Google and Instagram.
Will it work with Google Ads and Meta Ads?
It ships ready for both. We install the Meta Pixel, the Google Ads tag and GA4, and mark every form sent and every chat click as a conversion.
Do I have to pay monthly?
No. You can host for free and keep the code. If you would rather we handle hosting, HTTPS, backups and small edits, there is the care plan, with no lock-in.
Why not a template or a page builder?
Templates optimise for the average product, and your product is not average. Builders add weight, lock you into a subscription and break the moment you want something they did not foresee. A hand-coded page is lighter, faster and completely yours.
What do you need from me?
Ninety minutes on day one, a few customer quotes or call recordings if you have them, your brand assets, and fast feedback on days two and six. Everything else is on us.
Do you really write the copy?
Yes. The headline, the argument, the proof, the offer and the FAQ. You approve it on a wireframe before we design, so the design serves the message and not the other way round.
Can you work with my existing brand?
Of course. If you have a brand book we extend it into a web design system. If you only have a logo and a feeling, we build the system with you on day one.
What about hosting and the domain?
The domain is registered in your name, so it is always yours, and the first year is included in the page price. Hosting is free. After that the domain renews for about $15 a year: included in the care plan, or on auto-renew with your own card if you skip it.
What happens after launch?
You get the repo, a handoff document and a thirty-minute walkthrough. From there you can edit it yourself, hand it to your team or keep us on a retainer.
Start a project
Tell us what you're launching.
A few lines are enough. We reply within one business day with questions, a date and a fixed price.
Prefer WhatsApp? Message us now
Prefer email? hello@upfoldweb.com